How McDonalds lost its Big Mac Trade Mark in Europe
McDonald’s flagship hamburger, the Big Mac, was first introduced in 1967 in the United States and quickly became a staple of the fast-food restaurant chain. The sandwich brand was first registered as a trade mark in the United States in the 1970s, following its emergence in the US market. As the global popularity of the … Continue reading How McDonalds lost its Big Mac Trade Mark in Europe
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